Professional-Grade Connectivity That Never Lets You Down
When you’re investing in an audio-visual system, security installation, or network infrastructure, the cabling behind it all can make or break the entire project. At Straight Forward Technology, we’ve seen too many installations fail because of inferior cabling—and we refuse to let that happen to our clients.
That’s why we exclusively use Kordz for our data cabling and AV installations.
The Problem with Ordinary Cables
Here’s the reality: not all cables are created equal. We’ve all been there—getting called back to a job site because of signal dropouts, poor video quality, or network connectivity issues. Sometimes a cable works perfectly during testing, but fails when the customer starts using it. The problem is often hidden inside the cable itself: poor shielding, incorrect conductor sizing, or substandard manufacturing.
These failures waste your time, damage your reputation, and cost you money. A callback on a weekend because the home cinema isn’t working isn’t just inconvenient—it’s expensive and frustrating for everyone involved.
Why We Choose Kordz
Kordz isn’t just another cable manufacturer. They’re designed by former installers, for professional installers. They understand the real-world challenges we face on every job because they’ve been there themselves.
Built for Australian Conditions
Kordz products are engineered for reliability in demanding environments. Whether we’re installing network infrastructure in a commercial building or running HDMI cables through tight residential conduits, Kordz products are built to perform consistently, every single time.
Award-Winning Innovation
Kordz has been voted the #1 HDMI cable brand for 13 consecutive years by industry professionals. Their SlimCat network cabling system has won multiple industry awards including CEPro and CEDIA recognition. These aren’t marketing claims—these are accolades from the professionals who use these products daily.
The Kordz Difference: What Makes Them Stand Out
SlimCat Network Cabling System
One of our favourite Kordz innovations is their SlimCat network cabling range. This revolutionary system delivers all the power of traditional Cat6 and Cat6A cabling in half the size:
PRO SlimCat Cat6:
- Ultra-slim 4.0mm diameter (compared to standard 6-7mm cables)
- Delivers full 1Gbps network speeds up to 50 metres
- Supports PoE++ at 100W for IP cameras, access points, and more
- Highly flexible for easy installation through conduits and tight spaces
- 28AWG conductors that make termination faster and easier
PRS SlimCat Cat6A:
- Industry-leading 5mm diameter shielded cable
- Full 10Gbps performance up to 50 metres
- PoE++ rated for high-power devices
- Goes where traditional Cat6A cables simply can’t fit
What does this mean for our clients? Easier installations, cleaner cable runs, and more flexibility in how we design your network infrastructure—all without compromising on performance or reliability.
Professional-Grade HDMI Cables
When it comes to audio-visual installations, HDMI is the backbone of modern systems. But HDMI can be problematic with inferior cables. Signal loss, handshake errors, audio sync issues—these problems plague cheap cables and create headaches for installers and clients alike.
Kordz HDMI cables are different:
Precision Engineering:
- Premium annealed copper conductors for optimal signal flow
- Correct impedance control that prevents dropouts and handshake errors
- 100% tip-to-tip shielding that resists interference
Built for Installation:
- Compact connector heads that fit in tight spaces
- Shark-nosed dust caps allow smooth cable pulls
- Highly flexible for routing behind racks and through conduits
- Clear labelling that removes installation guesswork
- Fire-rated for safe in-wall installation
Feature-Rich:
- Full support for eARC, CEC, HDCP 2.3, 8K, and 10K resolutions
- Available in lengths from 0.3m to 100m
- Consistent performance across all lengths and formats
- Durable connectors designed for multiple installations
Quality You Can Trust
Every single Kordz cable is tested before it leaves the factory. They use quality machinery for precision manufacturing, maintain ultra-tight tolerances, and implement multiple quality checkpoints throughout production with full end-to-end traceability.
This isn’t just marketing talk—Kordz provides factory test reports for their cables, giving you documented proof of performance.
Real-World Benefits for Your Installation
When we install Kordz cabling in your home or business, here’s what you get:
Reliability: Systems that work every time, not just most of the time. We don’t get weekend callouts because the cinema isn’t working.
Future-Proof: Whether it’s 4K today or 8K tomorrow, Kordz cables are engineered to handle current and emerging technologies.
Faster Installation: Smaller, more flexible cables mean we spend less time fighting with difficult cable runs, which means better value for you.
Professional Results: Clean, tidy installations that look as good as they perform.
Peace of Mind: Every Kordz product comes with a solid warranty and is backed by knowledgeable support from people who understand installation challenges.
Applications We Trust Kordz For
At Straight Forward Technology, we use Kordz products across all our installation types:
Network Infrastructure:
- Structured cabling for commercial and residential buildings
- High-density data centre installations
- PoE-powered security camera systems
- WiFi access point deployments
- Building management systems
Audio-Visual Systems:
- Home cinema installations
- Commercial presentation systems
- Digital signage networks
- Multi-zone audio distribution
- Video conferencing setups
Security & Access Control:
- IP CCTV camera networks
- Access control systems
- Intercom installations
- Building security infrastructure
The Bottom Line
At Straight Forward Technology, we could choose cheaper cables. We could cut corners to increase our margins. But we don’t.
We choose Kordz because we stand behind our work, and we refuse to compromise on quality for our clients. When we install a system, we want it to work flawlessly for years—not just until we walk out the door.
Kordz represents everything we value: quality engineering, reliable performance, and products designed by professionals who understand the real challenges of installation work. They’re not the cheapest option, but they’re the smartest investment for any serious AV, security, or network installation.
When you choose Straight Forward Technology for your next project, you’re getting more than just our expertise—you’re getting the assurance that comes from using industry-leading Kordz connectivity solutions. It’s connectivity. Assured.
Ready to Experience the Kordz Difference?
If you’re planning an audio-visual installation, security system, or network infrastructure project, contact Straight Forward Technology today. We’ll show you how professional-grade Kordz cabling solutions can deliver the reliability and performance your project deserves.
Contact us for a consultation and discover why the professionals choose Kordz—and why we do too.